Every business catalog has to be unique, informative, and impressive. People will often make their decisions based on what they see on a material and what the material tells them. Perhaps you have already mastered the art of designing the perfect catalog; it’s time to focus on the copy.
In order for your catalog to sell, it has to have an informative, engaging, and compelling copy. Professional catalog printing services with tell you that a good copy will work wonders for your campaign. To help you achieve that, here are good pointers to consider:
- Research on your readers. Who are they? What are their needs and wants? If you know who your readers are, it will be easy for you to get the response that you want. Don’t just create a message aimed at a general audience. This will only waste your time and theirs as well. Know your target audience and will likely get the result you aim for.
- Know your products or services before you write. Don’t mess up your copy with unsure details and information. Before you say something to your readers you have to know yourself what you are writing about.
- Keep your copy interesting. Don’t focus on one idea for a long time. This will only bore your readers. Likewise, avoid too many technical terms if you don’t want people to stop reading from the first sentence alone. It’s best if you write as if you are talking with your reader. This will make it easy for them to read the details and understand your point.
- Organize your ideas. Jump from one idea to another seamlessly. Don’t leave dead-end sentences which will only confuse your readers.
- Focus on benefits. People don’t really care about features. Sure, they will read it but they will most likely focus more on benefits. It will be best if you stress on the benefits you provide to effortlessly convince your readers to make a positive action right away.
- Be friendly. Don’t scare your readers by being too hard and harsh on your words. Make them feel comfortable so they will respond positively on your campaign. If they have questions answer them at once. Even if they have several questions lined up for you, patiently answer them.
- Look at the copy of your competitor’s catalogs. This will give you an idea on how to make your custom catalogs better than theirs. But make sure you don’t copy their design and content. Remember that you have to create a better material than them, so just use their copy as a guide to come up with a better catalog.
- Avoid using lengthy sentences. This will only bore your readers. Just tell them the information loud and clear.
- Tell people that your products or services are a good value for their money. Explain to them what makes your products better than others. Tell them all the benefits you provide to convince them patronize your business.
Hopefully these pointers will help you create a good copy that will help make your catalog look more interesting and compelling to your target audience. If not, you can hire a good writer that will assist in your content writing. You can also ask the assistance of a catalog printing company and designer to help you in the other areas of your catalog project.